Observe AI vs Dograh AI : Which is Best For You in 2025 ?

More businesses are adopting voice assistants to provide 24/7 customer support, resolve issues, and engage users through natural conversations. AI is reshaping global industries, with 78% of companies already using it in at least one function and 83% ranking it as a top priority. In digital health, Voice AI agents are bridging key gaps, with 70% of people open to AI-driven monitoring.

In this blog, we compare two leading voice automation platforms Dograh AI and Observe.AI. We’ll break down their key features, performance, user experience, integrations and pricing to help you understand what each offers. By the end, you’ll know which platform best fits your voice automation goals.

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In-depth Observe AI vs Dograh AI Comparison

Open-source platforms like Dograh AI are leading the evolution of AI voice agents, offering low latency and ready-to-use templates for faster deployment.

1. Dograh AI

Dograh stands out as a powerful open source alternative to Observe AI with several advantages :

• Free Open Source - Dograh is an free open source voice ai platform giving full flexibility to developers to customize, self host and extend features. Users should be able to try out in 1 line (should take <2mins ideally).
• 2 Min Launch - In the Create Workflow Dashboard, you can launch a voice agent in just 2 minutes by selecting inbound or outbound calls and writing “For the use cases of…” to describe your agent (e.g., qualify real estate leads, screen candidates, or handle customer support). This description becomes the LLM prompt, instantly generating your customized workflow.
• Pre Built Template - Dograh’s Pre-Built Templates let you launch an AI voice agent in just 2 minutes without writing any code or prompts, with easy customization through a global node for user-specific preferences.
• Global Node - The global node enables users to tailor their voice agents with specific preferences, such as updating industry names or applying custom modifications for personalization.
• License - Dograh AI is released under the BSD 2-Clause License, the same license as its foundational projects, ensuring full compatibility and the freedom to use, modify, and distribute.
• Easy to Use and Dependability - With AI to AI testing (over calls) and feedback loop through call summary, it is fairly easy to build extremely dependable bots with Dograh AI. Also this helps cut down on time needed to build the voice agent, and significantly improves time to market.
• LoopTalk - Think AI calling AI. Dograh’s LoopTalk auto-tests voice bots using AI-driven customer personas to simulate real-world scenarios boosting accuracy and letting you get started in minutes.
• No Double Billing - Dograh offers transparent pricing with no double billing charges for STT, TTS and LLM. And the open source solution is free to host and use.
• End-to-End Support - Dograh’s professional team offers end-to-end support from integration and workflow setup to analytics and optimization.
• Faster Setup - Dograh offers drag and drop workflow builder UI and prebuilt workflow as per your business needs.

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Getting started with Dograh

Interested in leveraging Dograh for lead generation, cold calling or business automation ? Here’s a streamlined path to getting started, along with direct links to essential resources :

1. Dograh AI: Quick Start Demo

2. Run Docker Command

Download and Start Dograh first startup may take 2-3 mins to download all images

Docker

3. Quick Start Instructions

Step by step written guide to building and deploying your first voice AI Agent

• Open Dashboard: Launch http://localhost:3000 on your browser.
• Choose Call Type: Select Inbound or Outbound calling.
• Name Your Bot: Use a short two-word name (e.g., Lead Qualification).
• Describe Use Case: In 5–10 words (e.g., Screen insurance form submissions for purchase intent).
• Launch: Your bot is ready! Open the bot and click Web Call to talk to it.

4. Community & Support

Join Slack Community and discuss issue with Dograh experts :

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5. Additional Resource

Observe AI  Vs Dograh AI Detailed Comparison

Voices

Dograh Voice AI supports multilingual voice agents, so that users can connect with global audiences effortlessly. Powered by top STT and TTS providers, conversations feel natural and fluent. Plus, you can choose your own voice to match your brand’s tone.

Customization Options

Dograh AI offers users full flexibility to customize their voice agents. The platform supports integration with any TTS/STT provider, allowing brands to choose custom voices, languages and conversation styles that match their identity and workflows. Users can also define unique personas, tones and fallback logic tailored to different scenarios whether for sales, support or internal automation.

Interface & Setup

In the Create Workflow Dashboard, you can launch a voice agent in just 2 minutes by choosing inbound or outbound calls and describing its use case (e.g., qualifying real estate leads, screening candidates, or handling support). This description becomes the LLM prompt to auto-generate a custom workflow. Dograh AI’s intuitive no-code, drag-and-drop builder lets users design conversational flows, arrange logic nodes (Start Call, Agent Response, End Call), and connect decision branches to enable advanced multi-agent setups.

The system also includes features like call run history, LoopTalk to test the voice agent, debugging tools for past conversations and the ability to export workflows in shareable formats like JSON.

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Dograh AIDograh AI

Performance & Scalability

Dograh AI is built for high performance and effortless scalability, making it ideal for real-time voice AI in business environments.

Performance Metrics :

1. Response Time - Consistently low latency < 600 ms for real time conversations.
2. Call Volume Capacity - Multi agent workflow able to handle large numbers of simultaneous interaction.
3. Accuracy - High transcription and intent recognition accuracy.
4. Reliability - Automated scaling and continuous monitoring help prevent downtime and slow performance, ensuring smooth and uninterrupted business operations.

Dograh AI dynamically auto-scales based on real-time demand, ensuring efficient resource use, reduced costs and consistently low latency under 600ms for reliable performance.

Vapi Pricing Breakdown 2025: Plans, Hidden Costs & What to Expect

Vapi is a flexible voice AI platform for developers, but its pricing can be tricky. This blog breaks down Vapi’s plans, hidden costs and extra charges with real examples plus a comparison with Dograh, a free open-source alternative for building voice workflows.

Dograh AIDograh AI

Integration Capabilities

Dograh offers seamless, plug-and-play integration with popular CRM platforms such as Salesforce, Zendesk, HubSpot and more. This enables AI agents to instantly access customer data during calls for real-time personalization, while automatically syncing call logs, outcomes and notes back to your CRM.

The platform offers strong telephony integration, allowing you to connect your existing SIP trunks, VoIP providers or cloud telephony services such as Twilio and Vonage.

Customer Support & Security

Dograh’s dedicated professional support team ensures your Voice AI runs seamlessly from initial setup to ongoing updates with fast and reliable assistance. Data privacy is a core priority, and Dograh’s open-source framework is built to meet strict GDPR and HIPAA compliance standards, keeping your information secure at all times.

Use Cases

• Real Estate Agent
• Customer Support
• Sales and Marketing Automation
• Tech Support
• Finance, Insurance and Banking
• E-Commerce
• Healthcare
• Logistics & Home Services
• Travel & Hospitality

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Dograh AIDograh AI

2. Observe AI

Observe AI was founded in May 2017, the company specializes in accurate analysis and sentiment detection across customer interactions, including complex voice channels. It transcribes and analyzes customer conversations in real time, delivering insights through sentiment analysis, keyword detection, and trend tracking to boost agent performance and satisfaction. To get started, you will need to:

1. Request a Demo or Consultation : Contact Observe.AI through their website to request a demo or speak with a solutions consultant. Get customized pricing and have your questions answered by their team.
2. Platform Onboarding : After setup, Observe.AI’s team provides access, walkthroughs, and integration support for telephony, CRM, and data sources.
3. Data Integration & Configuration : Technical support helps integrate Observe.AI via APIs, import data, set up workflows, and customize dashboards for KPI tracking.
4. Training : Observe.AI provides hands-on training on using the dashboard for call monitoring, QA automation, sentiment analysis, real-time coaching, and reporting.
5. Launch and Go-Live : Go-live support includes system monitoring, ongoing technical help, and access to knowledge base materials, webinars and support resources.

Voices

Observe.AI delivers natural, human-like voice analysis for call monitoring and quality assurance, detecting emotion and sentiment even in complex call center settings. It performs best in standard English and Spanish but may face challenges with industry-specific terms or uncommon dialects. Primarily used for post-interaction analytics, it also enables real-time feedback. Its proprietary ASR ensures fast, low-latency transcription and efficient large-scale conversation processing, focusing on analyzing human speech rather than generating AI voice output.

Speech Modeling

Observe.AI uses advanced speech modeling powered by proprietary ASR and NLP to deliver conversation intelligence, real-time analytics, and quality assurance for contact centers. Its ASR engine transcribes 100% of voice interactions, offering speaker separation, real-time, and batch transcription with support for standard and industry-specific English vocabularies.

Personalization Options

Observe.AI provides robust developer tools, including APIs, SDKs and integrations, to embed AI seamlessly into contact center workflows and business systems.

• API and SDKs : Observe.AI offers RESTful APIs, GraphQL, and CLI tools for easy integration, reporting access, and webhook management.
• Pre-Built Integrations : The platform integrates with 200+ systems, including CRM and HR tools, for seamless data flow and automation.
• AI Agents SDKs : Observe.AI offers AI agents with natural conversation, task execution and built-in tools for testing, governance and scaling.
• Observability and Monitoring : Observe’s AI-driven SRE enables faster troubleshooting and incident response through natural language queries of logs and metrics.

Interface and Setup

Observe.AI offers an intuitive interface for easier contact center management, though user feedback shows room for improvement.

What You’ll Build with Observe AI :

• Automated Quality Assurance (QA) : Automated QA analyzes all interactions to flag risks, assess performance, and identify training needs, boosting coverage and improvement.
• Real-Time Agent Assist and Coaching : Agents get real-time prompts and feedback to improve handle time, CSAT, and response quality.
• Sentiment and Intent Analysis : AI detects sentiment, intent, and key trends across channels, enabling supervisors to address issues proactively before they escalate.
• Conversation Intelligence and Insights : Data-driven insights from every interaction guide product improvements, optimize scripts and refine strategy by revealing what truly drives results.
• Compliance Monitoring : Observe.AI detects compliance breaches like missed disclosures or script deviations, helping regulated industries reduce risk and stay audit-ready.
• Sales Optimization : The platform finds cross-sell, and coaching chances in real time, helping agents follow scripts and increase sales on every call.

Limitations :

• Hidden Prices : Exact pricing is not publicly disclosed, requiring direct contact with sales for a quote.
• Inaccurate transcriptions : Errors in transcripts undermine QA, analytics, and coaching, often requiring manual correction.

Observe AI Security and Compliance

Observe.AI prioritizes enterprise-grade security, privacy and compliance, safeguarding sensitive data and helping organizations meet regulatory standards.

• Guardrails : Grounding and guardrails keep agents focused, while alerts, reports, and real-time escalations enable timely intervention and oversight.
• Auditing : It automatically evaluates 100% of conversations to reveal the reasoning behind each decision and provide full transparency with a complete audit trail.
• Data Governance : User data is used exclusively for their AI Agent, it is never shared or used for model training, and industry-leading privacy protections are strictly followed.
• Privacy : SOC 2 Type II, HIPAA and GDPR compliant, with data encrypted in transit and at rest, supported by strict access controls and audit logs.

Observe AI Customer Support

Observe.AI provides fast, AI-powered multi-channel support for efficient customer service.

• Contact Us : https://www.observe.ai/contact-us
• Help Center : https://help.observe.ai/hc/en-us
• X Support : https://twitter.com/observeAI

Use Cases

• Financial Services
• Healthcare
• Insurances and Home Services
• IT and Customer Services

A better alternative to Observe AI, Vapi Ai - Dograh AI

If you’re exploring conversational automation or looking for a Observe AI alternative, Dograh AI stands out as a top choice.

Key Features

• NEPQ led Sales - Uses Neuro-Emotional Persuasion Questioning (NEPQ) to drive deeper engagement and guide conversations effectively.
• Real-Time Response - Dograh enables low-latency (<500ms), human-like voice conversations for seamless user interactions.
• Longer Conversation - Dograh multi-agent bots can handle calls up to 45 minutes, maintain full context throughout conversations without hallucinations.
• Human Like Speech - Pauses, Filler words & clear tone for realistic, engaging voice interactions.
• Emotionally Effective - Understand user concerns by actively empathizing and probing their pain points to deliver more personalized, effective voice interactions.
• Tailor-Made Build - Dograh experienced team offers hands-on support to help you design and deploy custom voice agents tailored to your scripts and business needs.
• Multilingual Voice Support - Support multilingual voice agents using top STT and TTS providers, enabling natural and fluent conversations for diverse global audiences.
• Expert Cloud Support - Get expert cloud support with Dograh test and refine your voice agent in real time using our intuitive, cloud-hosted interface.
• Flexible Deployment Option - Dograh supports both cloud and open-source deployments, giving you flexibility based on your business and technical needs.
• Customer Support - Dograh’s dedicated support team ensures your Voice AI runs smoothly from setup to ongoing updates with fast, reliable assistance.
• Data Privacy - Your data privacy is our top priority. Dograh’s open source solution helps adhere to strict GDPR and HIPAA standards to keep your information secure and fully compliant.

Observe AI vs Dograh AI : Pricing Compared

Observe.ai does not publicly share exact pricing but follows a tiered structure with plans such as Voice AI Agents, Real-Time AI, Post-Interaction AI, Enterprise Advanced, and Enterprise Unlimited. Pricing typically requires contacting sales, as it’s customized based on business needs, contract terms, and agent seat counts. However, some third-party sources provide rough estimates :

Core Pricing Structure

Pricing depends on the duration and terms of your contract with the vendor, which grants a defined level of usage for that period. Observe.AI requires a minimum of 100 seats and an annual commitment, for 100 seats:- minimum annual investment would be approximately $60,000-$180,000 based on the industry range.

Cost Estimate : 

A typical Observe.AI deployment cost estimate for contact centers in 2025 includes a minimum of 100 seats and an annual commitment, based on the 100 seats, minimum annual investment would be approximately $60,000-$180,000, calculated according to the industry range.

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Dograh AIDograh AI

What are the customers saying ?

Observe.AI offers powerful analytics that provide complete visibility into customer interactions, improving efficiency and reliability. However, some users note issues such as missing inbound calls and the need to reload pages when searching for accounts.

Observe AI App Review

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