Decoding Bland AI Pricing and Plans in 2025

Bland AI is a developer-friendly conversational AI platform that automates enterprise phone calls hyper-realistic, programmable voice agents. Bland AI was founded in 2023 by Isaiah Granet and Sobhan Nejad. The company headquarters is in San Francisco. Bland AI API is designed for easy integration and can initiate a call with just a few lines of codes.

Bland AI billed separately for call time ($0.09/min), outbound minimum ($0.015/min), call transfer ($0.025/min), voicemail ($0.09/min), and failed calls ($0.015/min) not included in the base pricing.

This blog breaks down Bland’s AI pricing and compares it with its top competitors, such as Dograh AI and other competitors, to help you select the best AI phone agent platform you need.

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Bland AI Pricing at a Glance

Bland AI Review holds an overall rating of 3.0, with users appreciating its intuitive design and time-saving benefits for sales teams. One Reddit User says : “Use Vapi or bland ai. Cost will be $0.10 - $0.15 per minute of the conversation.” Bland’s AI pricing $0.09 per minute is based on the actual resources used, including voice, SMS, and other interaction types.

Bland Voice Billing Pricing Structure

• Usage Based Pricing : Bland’s pricing $0.09 per minute is based on the actual resources used, including voice, SMS, and other interaction types.
• Call Time : Billed by the exact second, only for the active duration of the call, at $0.09 per minute.
• Outbound Minimum : A flat $0.015 charge applies for every outbound call attempt made through Bland’s telephony.
• Transfer (BYOT) : Free of charge when calls are routed through your own Twilio number ($0.00/min).
• Transfer (Bland) : Costs $0.025/min when using Bland’s own phone numbers, billed at a reduced rate.
• Voicemail : Charged at $0.09/min, counted as part of regular call time.
• Failed Calls : A minimum fee of $0.015 per call applies when using Bland’s telephony.

Feature Add-On Costs such as call time ($0.09/min), outbound minimum ($0.015/min), call transfer ($0.025/min), voicemail ($0.09/min), and failed calls ($0.015/min) are charged separately and not included in the base pricing.

How Bland AI Pricing Works and Tiers Comparison

Here are the standard Bland usage plans, with custom enterprise agreements also available.

• Feature Add-On Costs - Key features such as call time ($0.09/min), outbound minimum ($0.015/min), call transfer ($0.025/min), voicemail ($0.09/min), and failed calls ($0.015/min) are charged separately and not included in the base pricing.
• Start Plan - Bland’s Start plan is free, offering up to 100 calls per day, 100 calls per hour, 10 concurrent calls, and 1 voice clone.
• Build Plan - Bland’s Build plan costs $299 and includes 2,000 daily calls, 1,000 hourly calls, 50 concurrent calls and 5 voice clones.
• Scale Plan - Bland’s Scale plan is priced at $499 and provides 5,000 daily calls, 1,000 hourly calls, 100 concurrent calls, and 15 voice clones.
• Enterprise - Bland’s Enterprise plan offers unlimited daily and hourly calls, unlimited concurrency and unlimited voice clones, with pricing available on request.

What’s Included in the Base Plans

A detailed breakdown of Bland AI’s base plans Outbound Calls Pricing, Warm Transfer Billing, SMS Billing.

Outbound Calls Pricing Details :

• Effective June 16, 2025 : Outbound calls through Bland’s telephony carry a minimum fee of $0.015 per attempt.
• Short or failed calls : $0.015 flat fee
• Connected calls (10+ seconds) : Billed at the standard $0.09/min rate (minimum fee absorbed)
• Enterprise users : Agreements made before June 16, 2025 remain unaffected

Examples:

• Call fails to connect : $0.015 flat fee
• Call connects for 1 minute : $0.09 (standard rate)

Warm Transfer Billing

• Proxy Agent : Billed at $0.09 per minute for active talk time.
• Primary Agent : Charged at $0.09 per minute, with billing ending immediately after the agent disconnects.
• Merged Calls : Charged at $0.09 per minute, with billing applied to the transfer duration depending on resource ownership.

SMS Billing

• SMS (In/Outbound) : Priced at $0.02 per message sent or received.

Real Cost Breakdown

You have the Build Plan ($299/month), make 2,000 calls per day with each call averaging 2 minutes.

• Monthly Calls: 2,000 calls x 30 days = 60,000 calls.
• Total Minutes: 60,000 calls x 2 min = 120,000 min.
• Call Charges: 120,000 min x $0.09 = $10,800.
• Plan Fee: $299/month.
• Total Monthly Cost: $10,800 + $299 = $11,099.

Compared to traditional agent salaries (often $60,000 - $80,000/year for 20+ agents), Bland AI offers major cost reduction up to 85% less for the same call operations.

Setup and Technical Needs

Bland AI is built with developers and technical teams in mind, offering simple API integration for quick setup. To get started, you just need API credentials, a review of the documentation, and a connection to your workflows or CRM. An outbound call can be launched in under ten lines of code by supplying the phone number, call prompt, and optional parameters such as webhook URLs for call status updates.

How to Calculate your Monthly Bill with Bland AI

Start with your base plan cost (Start, Build, Scale or Enterprise).

Add outbound call charges:

• $0.09 per minute for connected calls (10+ seconds).
• $0.015 flat fee for failed or short calls (<10 seconds).

Add warm transfer charges:

• $0.09 per minute for proxy agent talk time.
• $0.09 per minute for primary agent until disconnect.

Add SMS charges: $0.02 per inbound or outbound message.

Final Bill = Base plan subscription + usage charges (calls, transfers, SMS), based on your call volume, duration, and messaging activity.

The table below provides a detailed comparison between a traditional call center and Bland AI’s AI call center model.

Pros and Cons of Bland AI Pricing

Pros

• Usage-Based Model : The user needs to pay only for the minutes consumed, making it a cost-effective choice for variable or high-volume workloads.
• Transparent Rates : Bland AI per-minute pricing at $0.09/min, giving you predictable costs for easier planning and scaling.
• Flexible Plans : Bland AI offers a range of options, including Build and Scale, allowing you to pick the plan that best fits your business needs.

Cons

• Minimum Budget : Enterprises typically spend at least $150,000 per year, which can be a hurdle for startups or smaller businesses.
• Add-On Costs : Extra features such as voice cloning, multilingual support, and advanced analytics aren’t included in the base plan and can increase overall expenses.
• No Free Tier for Large Scale : Free access is restricted to low-volume testing, while full-scale deployments generally require paid plans.

Top 10 Vapi AI Alternatives & Competitors in 2025

Vapi’s voice automation platform suits developers but suffers from high costs & scalability issues. With a 2.6 Trustpilot rating and layered pricing ($0.23–$0.33/min), many seek better alternatives like Dograh AI. This blog explores Vapi’s drawbacks and more affordable, scalable options.

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How Bland AI compares to Dograh AI

Dograh offers an open source solution without any platform charges. This makes it more cost-effective, customisable and scalable compared to Vapi.

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The Bottom Line: Is Bland AI Worth it ?

Bland AI is a strong fit for enterprises and technical teams that need scalable, customizable, and secure AI voice automation with powerful API control. It stands out in managing high call volumes and complex workflows, often proving more cost-efficient than traditional call centers. That said, its pricing and developer-centric design may make it less suitable for smaller businesses or non-technical users seeking simpler, more budget-friendly options.

Build a Free AI Voice Agent with Dograh AI Today

Interested in leveraging Dograh for lead generation, cold calling or business automation ? Here’s a streamlined path to getting started, along with direct links to essential resources :

1. Sign Up for Dograh

2. Quick Start Instructions

This guide walks you through using Dograh’s no-code drag-and-drop builder to easily set up real estate or customer calling workflows.

3. Tutorial : No Code Voice Agent Creation

Discover how to easily create agents, design workflows, and integrate CRMs using Dograh code-free, with real business examples included.

4. Book a Demo

Book a demo to see how Dograh can support your business needs like automating real estate leads or customer support with tailored insights and a live walkthrough.

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Cost Optimization Strategies

To keep Bland AI costs optimized, aim to shorten call durations and limit unnecessary retries to reduce per-minute charges. Use batch calling and schedule calls during off-peak hours for better plan utilization. Focus on only the most valuable add-ons, and review call analytics regularly to spot and eliminate underperforming workflows.

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Final Thoughts

Bland AI’s pricing follows a transparent, usage-based model that scales effectively for enterprises with high call volumes, offering both flexibility and control. However, expenses can climb rapidly with heavy usage or advanced features, which may limit accessibility for startups and smaller businesses. To get the most value, careful planning and ongoing cost optimization are key.

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