Bland AI Review 2025 : Pros, Cons, Pricing and Features

Bland AI is quickly gaining traction as a developer-friendly, scalable solution for AI-powered phone calls in customer service, sales, and workflow automation. It holds an overall rating of 3.0, with users appreciating its intuitive design and time-saving benefits for sales teams. However, reviews are mixed, as many customers report performance issues, unresponsiveness, and poor support. One frustrated user even shared, “If I could give 0 stars, I would. The customer service at this company is the WORST I’ve ever seen in my life!”

In this comprehensive blog Bland AI Review, we will dive into hands-on insight from 2025 users and professional experts from the automation industry.

What is Bland AI ?

Bland AI is a voice automation platform that leverages artificial intelligence to streamline phone communications for business, human-like conversational agents capable of managing various tasks such as sales, scheduling, and customer service. Its robust, self-hosted infrastructure guarantees swift response times, impressive uptime of 99.99%, and stringent security measures (SOC Type II Compliant, GDPR Compliant, HIPAA Compliant).

Key Features of Bland AI:

• Bland’s pricing $0.09 per minute is based on the actual resources used, including voice, SMS, and other interaction types.
• Bland AI supports over 20 languages.
• Security Compliance SOC Type II Compliant, GDPR Compliant, HIPAA Compliant.
• Bland AI operates with an average response latency of 800 ms.
• 24/7 support work.
• Robust Guardnails ensure clients data and operations are secure.
• Custom Prompts let you add sample dialogue and details to personalize customer interactions.
• Bland AI API enables dynamic integrations to send data wherever needed.

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The Pros and Cons of Bland AI

Bland AI provides robust voice automation tools for developers, like any platform, it has its own strengths and limitations.

Pros :

1. Write Custom Prompts – Give your agent tailored dialogue samples and context so every interaction feels personalized and relevant to your customers.
2. Scale Usage Anytime – Leverage auto-scaling infrastructure to reliably handle thousands of concurrent calls, no matter the call demand spikes.
3. Seamlessly Exchange Data – Use dynamic API integrations to connect and route data smoothly across your existing tools and workflows.
4. Set Strict Guardrails – Define brand, compliance and accuracy boundaries to keep every call consistent, reliable and on-message.
5. Data In-House – The company stores and manages all information internally, minimizing external risks while maintaining complete control over sensitive data.
6. SOC2 Type II Compliant – Their team follows rigorous security protocols and continuously monitors systems to ensure data integrity and protection at all times.
7. GDPR Compliant – They align with EU privacy regulations, providing transparency and secure handling of personal information across every process.
8. HIPAA Compliant – The platform safeguards sensitive healthcare-related data, prioritizing both security and privacy for full compliance.
9. Regular Pen Tests – Their experts conduct simulated cyberattacks to proactively identify vulnerabilities and strengthen defenses against new threats.
10. Constant Unit Tests – They implement ongoing testing to detect and address security gaps in real time, maintaining continuous system resilience.
11. Expert Implementation – Their specialists seamlessly integrate robust security measures, ensuring protection is active from day one of deployment.

Cons :

1. No Code Limitations - Bland AI is mainly made for developers, so non-technical users or cross-functional teams may struggle to build bots without coding skills.
2. Latency and Voice Quality - Bland AI has an average latency of 800 ms, which is slower than competitors like Dograh. This delay can cause awkward pauses and make conversations feel less natural, especially in fast or dynamic interactions.
3. Limited Multilingual Support - Bland AI mainly works in English, and while it can support 20+ other languages, those are only offered through custom enterprise deals. This makes it less ideal for global businesses unless extra setup and negotiations are done.
4. Feature Add-On Costs - Key features such as call time ($0.09/min), outbound minimum ($0.015/min), call transfer ($0.025/min), voicemail ($0.09/min), and failed calls ($0.015/min) are charged separately and not included in the base pricing.
5. High Minimum Budget - For many enterprises, Bland AI’s minimum expected spend is $150k+ per year, which makes it less practical for startups and small businesses seeking more budget-friendly options.
6. Limited Accessibility and Support - Bland AI is community-driven, meaning there’s no guaranteed ticketing system or structured onboarding. As one user put it, “The product is still poor, with unresponsive and unhelpful customer support.”
7. Open Source - No. Bland AI does not offer open-source solutions, instead it provides phone agents through its API and proprietary infrastructure, limiting flexibility compared to open platforms.
8. LoopTalk - There is no built-in autonomous testing feature like Dograh, so users must rely on manual methods or integrate third-party tools to test and validate their bots effectively.
9. Customization and Integration Constraints - Bland AI allows API-driven customization, it lacks the fine tune control real time flow testing and visuals mapping available in platforms like Dograh.
10. Multi-prompt flows - Setting up multi-prompt flows and handling fallback scenarios isn’t automated, meaning developers need to write custom code to manage these interactions smoothly.
11. Compliance Limitations - Bland AI is HIPPA and SOC 2 certified, it does not include ISO 27001, custom RBAC (Roll Based Access Control) required for strictly regulated sectors like finance and advanced sectors.

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Bland AI Pricing

Bland AI billed separately for call time ($0.09/min), outbound minimum ($0.015/min), call transfer ($0.025/min), voicemail ($0.09/min), and failed calls ($0.015/min) not included in the base pricing.

Bland Voice Billing Pricing Structure

• Usage Based Pricing : Bland’s pricing $0.09 per minute is based on the actual resources used, including voice, SMS, and other interaction types.
• Call Time : Billed by the exact second, only for the active duration of the call, at $0.09 per minute.
• Outbound Minimum : A flat $0.015 charge applies for every outbound call attempt made through Bland’s telephony.
• Transfer (BYOT) : Free of charge when calls are routed through your own Twilio number ($0.00/min).
• Transfer (Bland) : Costs $0.025/min when using Bland’s own phone numbers, billed at a reduced rate.
• Voicemail : Charged at $0.09/min, counted as part of regular call time.
• Failed Calls : A minimum fee of $0.015 per call applies when using Bland’s telephony.

Outbound Calls Pricing Details :

Effective June 16, 2025 : Outbound calls through Bland’s telephony carry a minimum fee of $0.015 per attempt.

• Short or failed calls : $0.015 flat fee
• Connected calls (10+ seconds) : Billed at the standard $0.09/min rate (minimum fee absorbed)
• Enterprise users : Agreements made before June 16, 2025 remain unaffected

Examples:

• Call fails to connect - $0.015 flat fee
• Call connects for 1 minute - $0.09 (standard rate)

Warm Transfer Billing

• Proxy Agent : Billed at $0.09 per minute for active talk time.
• Primary Agent : Charged at $0.09 per minute, with billing ending immediately after the agent disconnects.
• Merged Calls : Charged at $0.09 per minute, with billing applied to the transfer duration depending on resource ownership.

SMS Billing

• SMS (In/Outbound) : Priced at $0.02 per message sent or received.

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Dograh AIDograh AI

Bland AI Usability and Interface

Bland AI is built with a developer-first, API-focused design, making it easy to integrate quickly, customize with flexibility and scale efficiently.

What You’ll Build with Bland AI:

• Multi agent prompt orchestration
• Dynamic conversations pathways
• Real-time human escalation
• Campaign management and analytics
• Workflow and CRM integration

Limitations :

• No Visual Builder : Bland AI lacks a drag and drop flow design interface, all agent creation, testing and flow management are code driven which may challenge non-developers users.
• No Autonomous Testing : There is no built-in autonomous testing feature like Dograh, so users must rely on manual methods or integrate third-party tools to test and validate their bots effectively.

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Bland AI Voice Quality and Latency



Bland AI operates with an average latency of about 800 ms, which is slower compared to competitors like Dograh. This delay disrupts the natural flow of conversations, often leading to awkward pauses that make interactions feel less engaging. In real-world scenarios, such lags create noticeable friction for both customers and agents, especially during fast-paced or dynamic exchanges. The impact becomes even more significant in high-speed interactions where timing and responsiveness are critical. Because of this, teams using Bland AI may find it difficult to maintain smooth and natural conversations at scale.




Bland AI Developers Capabilities




Bland AI provides an API-first platform for building scalable, natural-sounding voice agents, giving developers full control with SDKs, real-time testing and seamless integrations.




Core Bland Features :



• Conversational Pathways : Conversational pathways became a new method of prompting in Bland AI, leading to significant breakthroughs in realism.
• Custom Twilio Integration : Users can link their Twilio account to Bland, making it easy to use existing phone numbers, integrations and other setup.
• Webhooks : The webhook node allows outbound API calls during live conversations, letting you fetch data, trigger workflows or share information with third-party systems.
• Tools : Bland’s custom tools let users connect external APIs directly into clients workflows, prompts and conversational pathways.
• Secrets : In Bland, secrets are used to securely store and manage sensitive values like API keys, access tokens and other credentials, which can then be injected into prompting without being exposed in plaintext.



Bland AI Security and Compliance



Bland AI provides robust security and compliance features tailored for enterprise needs, making it a reliable choice for organizations in regulated industries.

• SOC2 Type II Compliant : Their team follows rigorous security protocols and continuously monitors systems to ensure data integrity and protection at all times.
• GDPR Compliant : They align with EU privacy regulations, providing transparency and secure handling of personal information across every process.
• HIPAA Compliant : The platform safeguards sensitive healthcare-related data, prioritizing both security and privacy for full compliance.
• Regular Pen Tests : Their experts conduct simulated cyberattacks to proactively identify vulnerabilities and strengthen defenses against new threats.
• Constant Unit Tests : They implement ongoing testing to detect and address security gaps in real time, maintaining continuous system resilience.
• Set Strict Guardrails : Define brand, compliance and accuracy boundaries to keep every call consistent, reliable and on-message.




Bland AI Customer Support




Bland AI provides several options to help you get support with your projects :

• Email Support : hello@bland.ai
• Community Support : Active developer community on Discord for real time collaboration.
• Enterprise Support : Bland AI handles enterprise inquiries through dedicated support.
Casper Boutens
Extremely impressed by Bland, the team is improving their product every week, they offer great support and all by all great phone calls made by their AI.
Rating 5/5


Joshua Jacobs
Amazing product, incredible team
Rating 5/5



Bland AI App Review




Bland AI has received mixed feedback from its users. Many appreciate its simple design and the time it saves for sales teams, as well as the company’s ongoing improvements and helpful support in some cases. On the other hand, several users are unhappy with its performance (800ms latency), pointing to issues such as unresponsiveness and weak customer service. While its AI phone calling features are seen as innovative and promising, some feel the platform doesn’t fully deliver and still lacks the human touch. Overall, Bland AI shows potential but struggles with consistent user satisfaction.




Dograh the better Bland AI Alternative



Dograh stands out as a powerful open source alternative to Bland AI with several advantages :

1. Open Source - Dograh is an open source voice ai platform giving full flexibility to developers to customize, self host and extend features.
2. Easy to Use and Dependability - With AI to AI testing (over calls) and feedback loop through call summary, it is fairly easy to build extremely dependable bots with Dograh AI. Also this helps cut down on time needed to build the voice agent, and significantly improves time to market.
3. LoopTalk - Think AI calling AI. Dograh’s LoopTalk auto-tests voice bots using AI-driven customer personas to simulate real-world scenarios boosting accuracy and letting you get started in minutes.
4. No Double Billing - Dograh offers an open source solution to self host. And its cloud solution has transparent pricing with no double billing charges for STT, TTS and LLM.
5. End-to-End Support - Dograh’s professional team offers end-to-end support from integration and workflow setup to analytics and optimization.
6. Faster Setup - Dograh offers drag and drop workflow builder UI and prebuilt workflow as per your business needs.



Key Features



• NEPQ led Sales - Uses Neuro-Emotional Persuasion Questioning (NEPQ) to drive deeper engagement and guide conversations effectively.
• Real-Time Response - Dograh enables low-latency (<500ms), human-like voice conversations for seamless user interactions.
• Longer Conversation - Dograh multi-agent bots can handle calls up to 45 minutes, maintain full context throughout conversations without hallucinations.
• Human Like Speech - Pauses, Filler words & clear tone for realistic, engaging voice interactions.
• Emotionally Effective - Understand user concerns by actively empathizing and probing their pain points to deliver more personalized, effective voice interactions.
• Tailor-Made Build - Dograh experienced team offers hands-on support to help you design and deploy custom voice agents tailored to your scripts and business needs.
• Multilingual Voice Support - Support multilingual voice agents using top STT and TTS providers, enabling natural and fluent conversations for diverse global audiences.
• Expert Cloud Support - Get expert cloud support with Dograh test and refine your voice agent in real time using our intuitive, cloud-hosted interface.
• Flexible Deployment Option - Dograh supports both cloud and open-source deployments, giving you flexibility based on your business and technical needs.
• Customer Support - Dograh’s dedicated support team ensures your Voice AI runs smoothly from setup to ongoing updates with fast, reliable assistance.
• Data Privacy - Your data privacy is our top priority. Dograh’s open source solution helps adhere to strict GDPR and HIPAA standards to keep your information secure and fully compliant.



Ideal Users



• Real Estate Agent
• Customer Support
• Sales and Marketing Automation
• Tech Support
• Finance, Insurance and Banking
• E-Commerce
• Healthcare
• Logistics & Home Services
• Travel & Hospitality



Pricing




Dograh offers an open source solution without any platform charges. This makes it more cost-effective, customisable and scalable compared to Bland AI.




Quick Comparison Table




	Dograh (Open Source)	Bland AI (Proprietary)
Open Source	Yes, full transparency, customization, and self-hosting options for maximum control and flexibility.	No. Offers phone agents through an API and proprietary infrastructure.
No Double Billing	Transparent, open source solution without any platform charges.	Bland’s pricing $0.09 per minute is based on the actual resources used, including voice, SMS, and other interaction types.
Ease & Dependability	Voice Agents are immensely complex to build in general. Dograh’s inbuilt AI testing and self improvement features help build reliable voice agents with ease.	Companies typically work with external consultants and voice agencies to build a reliable bot.
LoopTalk	AI-driven auto-testing framework simulates real-world customer scenarios, improving accuracy and reducing manual test effort.	No dedicated autonomous testing feature, manual or third-party testing required.
End-to-End Support	Direct feedback and interaction with founders and engineers on Slack.	Bland AI offers complete end-to-end support for customer interactions, especially for AI-powered phone, SMS, and chat services.
Human-Like Speech	Realistic conversational AI with NEPQ-led sales, emotion detection, dynamic pauses, fillers, and over 45-minute conversation context.	Bland AI delivers ultra-realistic, human-like voice synthesis designed for developer teams and businesses seeking lifelike phone agents, with an average latency of 800 ms.
Multilingual	Supports multilingual voice agents using top STT and TTS.	Bland AI supports over 20 languages, with custom arrangements available for broader multilingual deployments.
Flexible Deployment	Cloud or self-hosted open source deployments for data sovereignty and regulatory compliance (GDPR/HIPAA).	Bland AI offers a highly adaptable deployment framework with modular solutions, seamless CRM and ERP integrations, API and SDK access, and built-in workflow automation.
Testing & Optimization	Cloud-hosted tools and live analytics for test/refine cycles in real time.	Bland AI enables in-context learning for voice style and emotion, dynamic tone adjustments, voice cloning and mashups, sound effects integration, along with built-in quality control and awareness of limitations.
Ideal Use Cases	Real estate, Finance, customer support, sales/marketing automation, tech support, e-commerce, healthcare.	Ideal use cases include high-volume outbound and inbound calls, sales campaigns, appointment scheduling, and providing efficient customer support.
Cost Efficiency	Open source, cost-effective scaling, ideal for teams seeking to avoid unpredictable or hidden costs.	With Bland AI’s $0.09 per outbound call minute pricing, businesses can stay cost-efficient and reduce expenses by up to 85%.

Migrate from BLAND AI: Save upto 90% time with Dograh Voice AI.

Dograh offer an open-source, no-code Voice AI builder that lets you control and deploy voice agents in minutes with reliable multi-agent conversational flows.

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Getting started with Dograh




Interested in leveraging Dograh for lead generation, cold calling or business automation ? Here’s a streamlined path to getting started, along with direct links to essential resources :




1. Sign Up for Dograh

Register your accoung on the Official Platform
Dograh Sign Up & Platform Homepage
Sign Up

2. Quick Start Instructions

Step by Step written guide to building and deploying your first voice AI Agent
How to Build AI Voice Agent - Step by Step with Dograh
Build with Dograh

This guide walks you through using Dograh’s no-code drag-and-drop builder to easily set up real estate or customer calling workflows.




3. Tutorial : No Code Voice Agent Creation

Tutorial : NO CODE VOICE Agent Creation
How to Build AI Voice Agent with No Code ( Step - by - Step )
No-Code Voice Tutorial

Discover how to easily create agents, design workflows, and integrate CRMs using Dograh code-free, with real business examples included.




4. Book a Demo

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Schedule a personalized walkthrough with Dograh experts
Book a Demo

Book a demo to see how Dograh can support your business needs like automating real estate leads or customer support with tailored insights and a live walkthrough.




Alternative Resource

Comprehensive implementation guide for business leaders
The Ultimate Guide to AI Calling Implementation by Dograh
Dograh Call Guide

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FAQ's

1. Is bland AI any good ?

Bland AI is fairly good for developers since it’s developer-friendly, offers low ~800ms latency for fast responses, and enforces strict guardrails to ensure safety and reliability.

2. How much does Bland AI cost ?

Bland AI billed separately for call time ($0.09/min), outbound minimum ($0.015/min), call transfer ($0.025/min), voicemail ($0.09/min), and failed calls ($0.015/min) not included in the base pricing.

3. Which AI is top rated ?

Dograh is rated as a top AI platform for voice automation, offering no-code tools, open-source flexibility, testing feature (LoopTalk) and reliable support making it a favorite for businesses.

4. What is the difference between Bland AI and Air AI ?

Bland AI focuses on basic, rule-driven automation with limited adaptability, while Air AI delivers advanced, dynamic voice interactions designed to feel more natural and human-like.

5. What is the difference between Play AI and Bland AI ?

Play AI emphasizes engaging, interactive and creative experiences, while Bland AI provides simpler, utility-focused automation with more rigid and less dynamic responses.

6. What is the rate limit for Bland AI ?

Bland AI has a rate limit tied to usage, with pricing set at $0.09 per minute, making it a straightforward and predictable cost model for developers.

7. How does Bland AI work ?

Bland AI works by processing developer inputs through its cloud-based engine, generating fast, reliable responses while enforcing strict guardrails for safe and consistent outputs.

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